Everything that is cooked must be tasted, savored and corrected if necessary. In the same way, each digital actions must be measured, evaluated and optimized. Learnings must be identified and lessons applied. In addition to the tools available in the market to measure results online, we are the only agency that has a BIOMETRY laboratory. This allows us to analyze any element of online-offline communication, being able to measure: where and how long they look at it (Eye Tracking), how much the brain made an effort to understand it (EEG), what are the emotions of the public (GSR) and how they take the communication (positive or negative emotions - Face Reader).